PR Contact: Kristen Elworthy
Marketing & Publicity Director
888.372.5570 ext. 703 (w) 978.590.0442 (c)
ReveNews.org: Taking the Daily Deal: A Strategy for Nonprofits
Dummies.com: Raising Money with GoodTwo Group Buying Site
SocialBrite: GoodTwo: Give Something Back to Your Donors
The Medfield Press: Fundraiser Tix for Rep. Winslow to Be Sold for Discount Online
The Boston Globe: GOP's Winslow Uses Online Coupon to Promote Fundraiser
BostInnovation: Mass Politician Selects Local Start-Up GoodTwo Over Groupon to Market Political Fundraiser
Idealist: Snag One of These Daily Deals and Give Back
The Sun Chronicle: Winslow Touts His Discount Campaign
BNET: Startups Pursue Variations on the Groupon Model
BostInnovation: Saving Money, Support Causes: How GoodTwo is Helping Fundraisers Boost Donations
The Boston Herald: Groupon's Biggest Deal
Mass High Tech: The Pitch - GoodTwo Helps Nonprofits Link Fundraising to Group Buying
Mass High Tech: Startup Watch - 5 You Should Follow
Mashable: Seven Sites Using Daily Deals to Give Back
WebProNews: Can Groupon Own the Deals Space?
Selfish Giving: Which Group Buying Site is Best for Cause Marketing?
The Chronicle of Philanthropy: Nonprofits Can Learn from Groupon's Superbowl Fumble
The Miami Herald: Fundraiser Site Helps Troubled Charities, Deal Hunters
The Boston Herald: Google-Groupon Deal Could Start 'Wave of Acquisitions'
GOODTWO NAMED A FINALIST IN MASSCHALLENGE
Fundraising Tool that Utilizes Deal Rewards for Donors Chosen for Accelerator of World’s Largest Startup Competition
BOSTON (5/24/11)—GoodTwo, a free fundraising tool that allows nonprofits, community groups and individuals to raise money by rewarding their donors with great deals, today announced that it has been named a finalist in MassChallenge, the world’s largest startup competition. The competition, which began with more than 700 companies from around the world, narrowed the field to 125 finalists that will now join the MassChallenge startup incubator.
“We are thrilled to be finalists in MassChallenge,” says GoodTwo CEO Bill Yucatonis. “For the past six months, GoodTwo has been building a customer base and an innovative product that’s like nothing else in the fundraising market. This opportunity will help us continue to build our business in terms of both our platform and our relationships with nonprofit organizations and merchants. We’re looking forward joining and adding to the high energy of our fellow startups in the incubator.”
Boston-based GoodTwo launched in December 2010 as a spin-off of New England-based daily deal site CoupMe. GoodTwo was conceived as a way to allow fundraisers and nonprofit organizations to take advantage of the group buying/daily deal model. Since its launch in December, GoodTwo has welcomed approximately 100 fundraisers onto its platform. In the coming month, GoodTwo will be launching programs that allow participants in events such as the Pan-Massachusetts Challenge and the Boston Marathon ® Jimmy Fund Walk to help meet their fundraising goals with GoodTwo campaigns.
GoodTwo provides a win-win-win situation: the cause gets a donation, the donor gets a great deal and the business providing the deal gets a new customer and valuable cause association. GoodTwo: Good Deal. Good Cause.
As MassChallenge finalists, GoodTwo will be afforded the benefits of the MassChallenge incubator, including free office space on Fan Pier, pairing with mentors and a startup boot camp. In October, MassChallenge will award $1 million in prizes to several finalists.
GROUP BUYING MOVES INTO THE CHARITY SPACE WITH LAUNCH OF GOODTWO
New Brand of CoupMe Worldwide, LLC Allows Fundraisers to Harness the Power of Group Buying to Raise Money for a Cause
NEEDHAM, Mass. (12/6/2010)—CoupMe Worldwide, LLC today announced the launch of goodtwo,
a free fundraising platform that allows individuals and nonprofits of all sizes
to raise money by offering "deals" from top local and national brands.
As nonprofits continue to face challenging economic times, goodtwo provides a creative
fundraiser that takes advantage of the popularity of group buying sites like CoupMe®
or Groupon® and puts them to use in fundraising.
goodtwo operates on the premise "Good Deal. Good Cause.℠" Fundraisers
host deals on dedicated pages customized for their cause that they can then offer
to their supporters for a limited time. For each deal sold through the page, the
fundraiser keeps half the profit. While the fundraiser benefits from each sale,
the donors also receive a discount of 50% off or more at local and national businesses
as a reward.
"goodtwo allows nonprofits to take advantage of the group buying trend, rewarding
donors while also meeting fundraising goals. The cause receives a donation, the
donor gets a great deal, and the business presenting the deal gets valuable cause
association and brings a new customer through its door," says CoupMe Worldwide
CEO Bill Yucatonis, a former marketing vice president at online charity auction
site BiddingForGood. "Our team's experience with fundraising solutions and
early entry into the group buying marketplace with our New England site CoupMe gives
us the strategic edge to merge the traditional deal-a-day model into a unique fundraising
goodtwo is open to all causes and sizes of campaigns, from large nonprofits looking
for unique fundraising opportunities to walkers and runners raising money for charity.
goodtwo also provides a solution for schools and community groups, who have often
turned to fundraisers featuring wrapping paper or magazines, to bring a fresh event
to their organization without relying solely on volunteers. Running a fundraiser
on the site is completely free.
goodtwo is launching in December across New England and several other key cities,
with plans to rapidly expand nationwide in early 2011. The launch will feature a
diverse array of deals for both national brands and local businesses in each territory.
For more information, visit www.goodtwo.com.